Lack of Accountability in Today's Digital Advertising Environment Will Only be Resolved by Mastering Data Quality Management -- Fariba Zamaniyan, TiVo Free Executive Brief

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"Lack of Accountability in Today's Digital Advertising Environment Will Only be Resolved by Mastering Data Quality Management -- Fariba Zamaniyan, TiVo"

Free Executive Brief: "Lack of Accountability in Today's Digital Advertising Environment Will Only be Resolved by Mastering Data Quality Management -- Fariba Zamaniyan, TiVo"

“Not all data is equal. There can be an awful lot of bias in the data modeling and collection process. This can be problematic. Limiting bias is key for effective data analysis and decision-making. While the situation is getting better with more sophisticated methods of data mining -- which is shaping the transformation of digital advertising -- the discipline is still evolving.”
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