TiVo's Walt Horstman Examines Media Buying Strategies in Uncertain Economic Times Free Executive Brief

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"TiVo's Walt Horstman Examines Media Buying Strategies in Uncertain Economic Times"

Free Executive Brief: "TiVo's Walt Horstman Examines Media Buying Strategies in Uncertain Economic Times"

Fear of recession and growing economic uncertainty are driving brands and marketers to reevaluate their media spend to do more with less. Consumer attitudes have also evolved. To address these shifts brands and marketers are exploring how to improve performance and better validate reach to target audiences.
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"TiVo's Walt Horstman Examines Media Buying Strategies in Uncertain Economic Times"

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