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Your Guide to Connected TV Audience Data
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"Your Guide to Connected TV Audience Data"

It's time to level up your Connected TV audience strategy and make sure you're getting the most out of this powerful ad channel. Whether you're a digital pro who needs a rundown of what you can do with CTV, or you're coming from the world of linear TV and need a full audience-targeting tour, we've got you covered. Sponsored by MNTN.

There's no faster growing ad channel than Connected TV. The question "Should I run CTV?" has been answered with a resounding yes. The next question is "How and where should I run it?"

One of the biggest pieces to familiarize yourself with is CTV's ability to target viewers. But there is a lot of audience data out there—so where do you start?

Check out this guide to learn about:

  • Making the most of your audience strategy
  • Audience-first programmatic vs. going direct
  • Audience data sources—how to find them, and the best ways to use them
  • Unlocking audiences with Performance TV

Offered Free by: MarketingProfs, LLC
See All Resources from: MarketingProfs, LLC

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