How to Harness the Right Data to Build Experiences Customers Love
Today’s Digital Age has brought a dramatic shift in customer expectations. Consumers now have numerous options in terms of where they shop, the products and services that are available, and with whom they do business. Savvy shoppers are also adept at using the technology at their fingertips to “webroom” and “show-room” so they can get what they need, when they need it, at the price they want. As a result, we’re seeing a proliferation of brands transforming into digital first businesses in order to stay competitive and relevant.
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